Kraken is thrilled to welcome Mayur Gupta as our new Chief Advertising Officer (CMO). Mayur will use his technology-driven advertising experience, as acknowledged by Harvard Enterprise Evaluate, The Economist and Forbes, to speed up Kraken’s mission by educating the world on the advantages and worth of crypto.
“Mayur is the right candidate to assist Kraken lead the trade as essentially the most trusted model in crypto,” mentioned Kraken CEO and Co-founder Jesse Powell. “As a developer at coronary heart, Mayur understands the worth of a product-focused group. As a seasoned development strategist, Mayur brings a data-driven understanding to every stage of the shopper journey. Mayur’s appointment marks an necessary milestone in Kraken’s mission to speed up the worldwide adoption of bitcoin and Web3.”
Equal elements engineer and development marketer, Mayur has scaled quite a few international manufacturers by way of a technology-empowered and client-focused method.
Mayur joins Kraken from Gannett, USA In the present day Community, the place he served as Chief Advertising & Technique Officer. At Gannett, Mayur led a group of strategists, model entrepreneurs and knowledge scientists whereas remodeling the advertising-led media firm right into a subscription-led content material platform obsessive about person worth. Previous to that, Mayur was CMO at Freshly, the place he strategized and executed the breakthrough enterprise development that helped set up their iconic way of life model.
Beforehand, as International VP of Development & Advertising at Spotify, Mayur led the growth of each its free and premium merchandise. On this function, he was liable for efficiency, retention and product advertising along with knowledge science and analytics. Mayur was additionally CMO and SVP, Digital Platforms at Healthgrades and the primary Chief Advertising Technologist at Kimberly-Clark.
“What Kraken has constructed is really distinctive and extremely useful. It’s by far essentially the most revered model in a sector on the verge of mainstream adoption,” Mayur mentioned. “It’s an organization that stays true to its values and is pushed by its mission to create monetary freedom for all. I’m each thrilled and grateful to hitch the group’s journey to make sure the world understands crypto’s true worth proposition and the influence it could actually have on human life.”
Mayur’s addition to Kraken’s govt group is the most recent in a collection of strategic hires, together with Chief Monetary Officer Carrie Dolan, Chief Individuals Officer Pranesh Anthapur and VP of Design Mike Davidson.
Kraken is constant to scale throughout our advertising group and past. Discover out extra about all our open positions and be part of us!